“Hy-gloss”

Sold out in 20 minutes

Project: Product launch of hybrid lip gloss/oil collection
Role: Art Director
Concept: Showcase vibrant color payoff, bouncy texture, & nurturing clean ingredients in a bold & playful way. Visual elements used throughout viscerally conveyed the cushiony sensation of applying the gloss.

VP of Creative: Philip Utley
Photographer & DP: Gerard Reyes
Makeup Artists: Vadee & Chris Milone
Hair Stylist: Charina Redugerio
Models: Diya Prabhakar , Anastasia Offut , Juliette Andrews
Nail Tech: Jacqueline Pham

Infographics, Ecomm, & GIFs

Campaign Stills